Good Culture is a modern dairy brand. You get simple ingredients, live cultures, and high protein. The brand started in 2015 under Jesse Merrill. You see milk from pasture-raised cows across the lineup. You value clean labels and gut health focus.
What products does Good Culture offer?
Cottage cheese
You taste a creamy texture and a bright tang. You notice soft curds and less liquid. You choose:
- Organic Cottage Cheese: 2%, 4%, 6% milkfat in 16 oz and 5 oz sizes.
- Simply Cottage Cheese: minimal ingredients in 2% and 4% milkfat.
- Lactose-Free Cottage Cheese: same taste for lactose intolerance.
- Flavored Cottage Cheese: Organic Pineapple, Organic Strawberry Chia, Organic Pumpkin Spice.
You seek protein in a convenient cup. You want a clean label that fits a health goal. Sales show strong momentum since 2021. Growth rose about 241% since 2021 across national retail. You find placement in 16,000+ doors such as Whole Foods, Target, Walmart, and Kroger.
Sour cream
You prefer a thick texture and a probiotic edge. You pick USDA organic sour cream. You avoid artificial additives. Texture stays rich and stable.
Cream cheese
You spread a dense cream cheese with probiotics. You choose Plain or Chive Probiotic Cream Cheese. You value milk from pasture-raised cows. You aim for better ingredients in a daily staple.
How does the brand philosophy shape Good Culture?
You see a clear belief in food as medicine. Jesse Merrill faced ulcerative colitis before launch. You note a focus on fermented foods and cultured dairy. You detect a design for gut support and nutrient density. You read a short ingredient list across core items. You value low sugar and high protein. You connect this focus to wellness trends and protein goals. Retail growth reflects Gen Z adoption and social buzz.
Why do you see frequent sell-outs?
You face high demand across regions. Fans report a hunt for cups on shelves. You read brand posts that address short supply. The company commits to quality and no formula change. You expect inventory gains as capacity scales. You watch social posts that confirm rapid velocity. You plan a store run when restocks land.
Where do you buy Good Culture?
You visit Whole Foods Market and City Market. You check Target, Walmart, and Kroger. You search for a product locator on the brand site. You ask local staff about dairy restock timing. You track Costco for value packs. You remember that distribution updates monthly.
How do you use Good Culture in recipes?
You prepare Masala Tadka Dip. You whip Roasted Pumpkin & Sage Dip. You fold cottage cheese into pancakes and muffins. You blend smooth ice cream bases and shakes. You test spreads and savory bowls. You seek quick protein in breakfast and snacks. Cottage cheese saw a revival in modern fitness culture. You watch short videos that highlight fast recipes and texture wins.
What do reviews say?
You hear praise for taste and thick texture. You see comments on perfect curd size. You note high protein as a key advantage. You read notes on batch texture variance. You accept a higher price for premium inputs. You weigh quality against budget. You decide based on protein per cup and flavor options. Fans report joy when they find stock in stores.
Who founded Good Culture?
You credit Jesse Merrill as co-founder and CEO. You see a launch in 2015. You connect the vision to category innovation. You recognize a pivot from a “sleepy” dairy segment to a fresh identity. You align that vision with clean label values.
What makes Good Culture stand out?
You get simple formulas and live cultures. You feel a thick texture that upgrades cottage cheese. You trust pasture-raised milk. You hit protein goals with ease. You enjoy flavors that fit sweet or savory plans. You join a community that values quality over shortcuts. You follow a brand that meets modern snack needs.
Final Thought
Good Culture turned clean-label formulas, pasture-raised milk, and a gut-health narrative into a high-velocity premium dairy brand and closed a $64 million Series C while recording roughly $70 million in sales in 2021 with a 79% compounded annual growth rate.
FAQs
- What is Good Culture?
You see a clean-label dairy brand that focuses on cottage cheese, sour cream, and cream cheese.
- Why do products sell out?
You witness strong demand and rapid velocity across major chains.
- Where do you buy?
You check Whole Foods, Target, Walmart, Kroger, and Costco plus the brand locator.
- Does Good Culture offer yogurt?
You see core focus on cottage cheese, sour cream, and cream cheese. You watch for future cultured launches.
- Is Good Culture high in protein?
You confirm strong protein across cottage cheese SKUs.
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